When Italy moves
Rédélé is an eyewear brand founded in 2012 by the young, free-spirited rule breaker, Alessandro De Vecchi. After five successful seasons the brand’s creative team has taken a new direction and has moved across the ocean to sun drenched Los Angeles – a hotspot for fashion-forward, sophisticated, confident and laid-back lifestyles.
Rédélé moves to laid-back Los Angeles—the city where musicians, film makers, artists, writers, designers and creative spirits all live under the sun.
Los Angeles is the palm tree laden city with an endless blue view and an unencumbered lifestyle driven by personal tastes. It is a city alive with cacti, where people head for the beach before rush hour and the taco truck in the afternoon. LA is a magnet for artistic communities from all backgrounds that fill the laid back neighborhoods with their uniquely Californian point of view.
The new Rédélé collection is a celebration of the brand’s newly established Southern Californian roots. It draws influences from classic sunglasses, including American designs and the legendary Los Angeles icons of yesterday, plus the creative community of today. The collection is driven by an appreciation for effortlessness and the good life.
Our collection features 32 new exclusive styles divided between prescription glasses and sunglasses. Masculine and feminine, luxury and street style, the Rédélé collection distinguishes itself by its passion for the craftsmanship of superior eyewear. Each Rédélé bespoke design is entirely made in Italy and is the maximum expression of craftsmanship, good taste and passion.
Each Rédélé frame is created with the highest attention to detail, combining comfort, lightness and innovation: the keystones to the brand’s philosophy and namesake. The automobile manufacturer Jean Rédélé created the Alpine Renault in 1954 and specialized in technologically advanced sports cars. Jean’s quest for creative and state of the art solutions is a major source of inspiration to the founder of Rédélé eyewear, Alessandro De Vecchi, who continues to build the brand with that same idea in mind.